Your name is Alice (renamable), and today is your birthday. You childhood friend, Noah Smit, leaves to grab your birthday present. Then, however, you spot a mysterious man with bunny ears jumping down a sort of rabbit hole. Curious, you step a bit too close and fall in.
When you awaken, you come face-to-face with the rabbit man (Oliver White), and he explains your situation to you: the rabbit hole is a portal between two worlds, Wonderland and "the surface" (the normal world). The portal can only be opened once every 30 days, so you will have to remain in Wonderland for 30 days before returning to the surface. Oliver lets you stay in his house, and you begin to explore this mysterious land.