For too long Gelatoni's had the run of this town. With his monopoly over ice cream delivery enforced by thugs in souped-up trucks, and generous bribes making sure the law turns a blind eye, he's been able to force the innocent hard-working people of Rippleton to pay over the odds for their gelato fix for decades.
Well no more, it's high time someone stood up to this injustice! Your buddy has borrowed money from an unsavoury character and bought a battered old van, and the pair of you are going to take the fight to the streets and show these punks there are new kids in town and you're hungry for success.
And look, if you happen to make yourselves a load of lovely cash in the process, well that's just win/win isn't it?